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    Track
  • Th, 23.09.2021

    • Keynotes
      Keynotes
      Th, 23.09.2021

      Noel Gorelick

      Chief Extraterrestrial Observer at Google, Google

      Inventing (in) A Golden Age

      Ten years ago we started the Earth Engine project with a singular vision; a dream that everyone, everywhere could unlock the awesome power of big data and satellite images. Just kidding; we weren’t really that smart. But we did think we could help a few thousand of the world’s scientists address some of society’s biggest problems by managing their IT for them. And that’s when things got a little crazy.
      In this talk, I’ll explain how a little startup (inside a giant corporation) with a blind devotion to the idea that “it just shouldn’t be so hard” is helping to drive a data-driven revolution and usher in a golden age of big data in Earth Observation.

      About Noel

      Noel Gorelick is a scientist and software engineer with several decades of experience in the field of satellite image processing and large-scale data analysis. He worked on 7 NASA spacecraft missions to the Moon, Mars, and Saturn. Noel is a founder of Google Earth Engine, a planetary-scale data analysis platform. In his role as Chief Extraterrestrial Observer, he currently helps scientists, governments, and NGOs use Google Earth Engine to address some of society's biggest challenges like drought, disaster, disease, and deforestation. Noel completed a Master in Computer Science at Arizona State University and is currently obtaining his Ph.D. at the University of Zurich.

      Language: Eng
      Location: Schiffbau

      09:00 - 09:30
    • Keynotes
      Keynotes
      Th, 23.09.2021

      Michael Kliger

      CEO, Mytheresa

      Building a World-Class Customer-Focused Tech Company

      Over the last 6 years Mytheresa has become the leading luxury e-commerce platform in the world being recognized as such by both brands and customers. In January 2021 the company successfully listed on the NYSE. Mytheresa serves a global elite of luxury shoppers that require inspiration, convenience, efficiency and superb service. Learn how Mytheresa leverages deep customer insights and technology to target the right audience, deliver the relevant content, provide the best shopping experience and create superior customer loyalty.

      Language: Eng
      Location: Schiffbau

      About Michael Kliger

      Michael Kliger was appointed as Mytheresa’s Chief Executive Officer in 2015 driving the continued global growth of the company. Under his leadership, Mytheresa developed into one of the leading global e-commerce platforms for luxury fashion and listed on the NYSE in January 2021.

      Michael Kliger has been working in the retail sector for almost 30 years. During this time, he has accumulated a unique blend of operational and strategic expertise both in the retail and digital space. Michael Kliger joined Mytheresa from eBay Enterprises, where he most recently held the position of Vice President, Europe and Asia Pacific. Prior to eBay, he held Managing Director and Executive positions for several companies, including eBay Enterprises/GSI Commerce, Accenture and Real Holding. Michael is a former Principal of McKinsey & Company where he headed their German Retail Practice. He holds an MBA from Kellogg School of Management, Northwestern University and a Diplom-Kaufmann in Marketing and Finance from the Berlin University of Technology, TU.

      Mytheresa is one of the leading global luxury fashion e-commerce retailers and was launched in 2006, offering ready-to-wear, shoes, bags and accessories for women, men and kids. The highly curated offer focuses on true luxury with designer brands. Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high-quality service operations. In FY 2020 Mytheresa reported net sales of 449 million euros and shipped to 133 countries.

      09:30 - 10:00
    • Hack
      Hack
      Th, 23.09.2021

      HackZurich 2020 Rückblick

      Ferdinand Langnickel and Kevin Smith won the HackZurich 2020 with their innovative prototype, with which one could search podcasts for content.
      A few months later, they quit their job to further develop the prototype and founded the start-up Snipd in August 2021. In an interview, the two founders of Snipd talk about their experiences at HackZurich and the path from being a Hackathon winner to becoming an entrepreneur.

      About Kevin

      Kevin is Co-Founder & CEO of Snipd, an AI-based podcast app to discover the best moments inside of podcast conversations and to highlight & take notes from them in one click. The idea for the company developed after winning HackZurich 2020 together with Ferdinand Langnickel.
      Kevin initially worked in the risk modelling department of UBS, before joining the FinTech startup Contovista as an early employee. As Head of AI & Analytics he built up the company’s AI team, developed AI models for client-facing bank applications and acted as product manager for the companies’ AI-driven products.
      Kevin has a M.Sc. from ETH Zurich.

      About Ferdinand

      Ferdinand is Co-Founder & CAIO of Snipd, an AI-powered podcast app to discover the best moments inside of podcast conversations and to highlight & take notes from them in one click. The idea for the company developed after winning HackZurich 2020 together with Kevin Smith. Prior to founding Snipd, Ferdinand developed end-to-end AI solutions at BCG Gamma for various companies in Europe. Ferdinand holds a PhD in Finance from the University of Zurich and studied Quantitative Finance at ETH Zürich.

      10:00 - 10:15
    • Keynotes
      Keynotes
      Th, 23.09.2021

      Ana Klimovic

      Assistant Professor ETH Zurich

      Behind the Scenes of Computing in the Cloud

      Cloud computing promises high performance, cost-efficiency, and elastic scaling: three essential goals when processing exponentially growing datasets and compute-intensive applications such as machine learning. To meet performance, cost and elasticity goals, cloud platforms must provide each cloud application with the right balance of compute, memory, and storage resources. This keynote will discuss the key challenges involved in managing computing resources at large scale and how to improve the performance, ease-of-use, and resource efficiency of computing in the cloud. In particular, Ana will discuss how to build balanced computer systems and how recent trends like resource disaggregation and serverless computing are impacting the cloud computing landscape.

      Language: Eng
      Location: Schiffbau

      About Ana

      Ana Klimovic is an Assistant Professor in the Systems Group of the Computer Science Department at ETH Zurich. Her research interests span operating systems, computer architecture, and their intersection with machine learning. Ana's work focuses on computer system design for large-scale applications such as cloud computing services, data analytics, and machine learning. Before joining ETH in August 2020, Ana was a Research Scientist at Google Brain and completed her Ph.D. in Electrical Engineering at Stanford University in 2019.

      11:00 - 11:30
    • Keynotes
      Keynotes
      Th, 23.09.2021

      Cornelius Boersch

      Founder, Mountain Partners

      Missed the future?

      Have we missed the future in terms of digitalization in Europe? Can the current Coronavirus crisis help us catch back up with the international competition in China and the U.S.A.? It is these questions as well as many more, that Conny Boersch, serial entrepreneur and investor, answers in this speech. He reveals what went wrong in the past two decades in Europe and how we need to act now to set the right course for the future. Conny argues that European leaders need a change in mindset, towards a greater acceptance of risk and stronger involvement of the younger generations in discussions about our collective future.

      About Cornelius

      Dr. Cornelius (“Conny”) Boersch is an entrepreneur, business angel, and founder of numerous tech companies. He founded the global company builder Mountain Partners and the global co-investment company Conny & Co. Conny initiated the Entrepreneurs Day at the Tegernsee, one of the most exclusive conferences in Europe. As a business angel, he has invested in more than 300 companies since 1995 and was voted “European Business Angel of the Year” in 2009. As an entrepreneur, Conny previously founded the stock-listed RFID-based companies ACG, Smartrac, and Identiv as well as the cashless payment systems provider Sandpiper. For his activities, he was named “Entrepreneur of the Year” in 2000. Politically, Conny acted as advisor to Dr. Guido Westerwelle, former president of the German Liberal Party, FDP, Vice-Chancellor, and Foreign Minister of Germany from 2009 to 2012. He studied at the European Business School in Oestrich-Winkel and earned his Ph.D. from the University of Essen with a thesis on venture capital and investing. He later also acted as an honorary professor and held lectures at the University of Essen.

      Language: Eng
      Location: Schiffbau

      11:30 - 12:00
    • Keynotes
      Keynotes
      Th, 23.09.2021

      Unique insights by two exceptional, passionate leaders

      Keynote with Sebastian Gunningham & Diego Piacentini

      For the very first time, Diego and Sebastian will share their learnings and experiences from their (joint) time at Amazon in an intimate conversation. In a chat between the two former co-workers and lifelong friends, they will provide insights on their leadership principles, how to successfully grow the culture and the business at the same time and share moments where they succeeded but also where they came across pitfalls. Last, but not least, we will hopefully get to hear one or two funny anecdotes and learn about their current projects, including a glimpse into their future.

      Joining back in 2000, Diego Piacentini was part of the Amazon executive team for more than 16 years, overseeing the international consumer business. Seven years later, in 2007, Sebastian Gunningham joined the Amazon executive team as SVP Marketplace and led one of the fastest-growing segments of the business for 11 years. They also both worked at Apple prior to Amazon, although at different times.

      Language: Eng
      Location: Schiffbau

      12:00 - 12:25
    • Sessions
      Sessions
      Th, 23.09.2021

      #DiFe Food Village

      Enjoy our "Culinary Summer Breeze" and let the aromas of summer melt on your tongue! A colorful, top-class culinary experience awaits you at our summer-inspired lunch bars. Thanks to the many different food stands, we can offer you a varied and tasty menu with lovingly prepared dishes.
      Get pampered, use the time to exchange ideas with the community and who knows, maybe you will develop the next specific projects, partnerships or plans for the Future!

      Location: Schiffbau

      12:30 - 13:45
    • Labs
      Labs
      Th, 23.09.2021

      Bring it to life: From vision to prototype

      How can I bring my vision for a new product to life? What external factors might influence my product idea and what’s the best way to deal with that? How can I convince stakeholders and sponsors to get some funding?
      Strategic design balances the needs of the business, the customer and the employees to make sure you can focus on what really matters: creating value.
      In this 3 step workshop, we’ll develop a product strategy based on predefined examples, create a successful communication strategy around it and build a prototype.

      Takeaways:

      • Identify product vision
      • Define key product features
      • Build a prototype

      Type: Interaction
      Language: Ger
      Location: TBS Marken Partner AG, Dachgeschoss, Raum für Inspiration, Schiffbaustrasse 10, 8005 Zürich

      14:00 - 15:30
    • Labs
      Labs
      Th, 23.09.2021

      Bring your idea to life

      Want to learn how to bring your innovative idea to life? In our Digital Lab, we go through all the development steps needed to redesign a customer interaction or simplify a process with the help of rapid prototyping within 90 minutes.

      After our interactive lab, you will also know how to approach digitalisation projects and how to implement your ideas step by step using innovative methods. At the end of our lab, you will even have a clickable prototype on your mobile.

      Takeaways:

      • How a digital idea becomes a prototype
      • Create and present a prototype in small groups

      Type: Interaction
      Language: Ger
      Location: Swisscom (Schweiz) AG, 6. floor - room: Cloud 2, Maschinenstrasse 10, 8005 Zürich

      14:00 - 15:30
    • Labs
      Labs
      Th, 23.09.2021

      Everything-as-a-Service: Success Stories in the Subscription Economy

      Together with Acer und bexio, Zuora will shine a light on how different business models can be implemented successfully in the Subscription Economy, which opportunities they bring and what potential pitfalls there are. We would like to show and discuss with the audience both DAAS (Device-as-a-Service) and SAAS (Software-as-a-Service) examples.

      Takeaways

      • Concrete examples, experiences and discussion
      • Business potential of new subscription models in various industries
      • Digitization and automation create new combinations of software, hardware, services and financing with a unique customer relationship
      • Order-to-Revenue Automation

      Type: Inspiration
      Language: Ger
      Location: Technopark, 2. floor, Raum Fortran, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      It's the society, stupid!

      No progress without society! In the 21st century, it is the social challenges that increasingly determine the effectiveness and success of big tech and digital strategies at the private and state level. Public service providers are also not immune to a changing social and technological environment and must constantly rethink their positioning and adapt it at an early stage. What does the future of public service providers look like in a digital society? Which services must be offered by the state, which by private individuals?

      Takeaways

      • No progress without society!
      • Success through long and broad vision (proactivity, not reactivity)
      • Understand the interaction of today's social and technological challenges in the digital age based on the service public debate

      Type: Discussion
      Language: Ger
      Location: Kulturpark, 1. floor, Room 13, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      NFT: The Next Big Thing or Bubble?

      Google Trends shows us, the word NFTs, also known as Non Fungible Tokens, was probably the most hyped buzzword in 2020. We were introduced to cryptocurrencies a decade ago - NFTs have been around for a few years too - is this all a bubble or the framework of technologies used by us tomorrow? In our lab, you will be introduced to the world of NFTs - examining use cases for artists, businesses, and investors alike. You will create your (first) NFT, examine smart contracts, and trade or buy NFTs on a marketplace.

      Takeaways:

      • Introduction to NFTs
      • Create your own NFT
      • NFT trade, discussion and future

      Type: Inspiration, Discussion, Interaction
      Language: Ger
      Location: Technopark, 2. OG, Raum Basic, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Performance data as a service for everyone

      Do you want to better understand how well your body is connected to your brain? If the answer is yes, then make sure to visit the ddrobotec® Robo Test Lab. Robotic personal trainers will measure up to 30 digital markers of your cognitive and physical performance, and assess your ability to think fast and move faster. Don't miss your chance.

      Takeaways:

      • Measure your cognitive and physical performance
      • Physical exergaming

      Type: Inspiration, Interaction
      Language: Ger & Eng
      Location: Technopark, Showroom Trakt Edison, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Performance Marketing's Trinity: Creative, Data-Driven, Customer-Centric

      The question of how companies will conduct performance marketing in the future is a perennial one. One thing is certain, data-driven marketing is not dead - rather, we should take the changes in tracking as an opportunity to ask again which factors are crucial for successful performance marketing. One answer lies in data-driven personalization: putting customers at the center offers exciting solutions. But what are the challenges of personalization? What are its most important success factors? And which implementations are target-oriented? We offer best practices and discuss together based on practical examples.

      Takeaways:

      • Personalisation in performance marketing
      • Success factors and implementation in the company

      Type: Inspiration
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 14, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Product Management in a High-Tech Environment

      New technologies (IoT, edge computing, cloud, AI) enable faster development cycles, product extensions, new products and can have a significant contribution to entering new markets. To what extent does the go-to-market organization influence the choice of technology? How do you position these technologies as part of a product portfolio? Hexagon is a global high-tech company for digital reality solutions that are used worldwide in construction, surveying, navigation, computer-aided dispatch, the process industry and in manufacturing. Using practical examples and applied methods, it is shown and discussed how decisions can be brought about here and also defused.

      Takeaways:

      • Product management with new technologies
      • Decision-making aids for technology selection
      • Practical examples

      Type: Interaction
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 15, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      stadt-zuerich.ch - the usability lab for optimization

      On its website stadt-zuerich.ch, the City of Zurich offers a wide range of information and services for the population and people who are interested to use one of the city's services. The website is now to be further optimized and adapted to the needs of users. But what is important to you as a user? What do you expect and want from our website? We want your opinion and are looking forward to an exciting exchange and discussion. The results flow directly into the update.

      Type: Discussion
      Language: Ger
      Location: Technopark, 3. floor, room Pascal, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Enabling startups to grow sustainably

      Established companies and startups offer one another great opportunities through partnerships to expand and experiment with new technologies and product offerings at a lesser expense and risk. Startups are furthermore a wellspring of new ideas, talents, and insights that can revitalize corporate structures. Corporates in turn present many benefits for startups: market intelligence and awareness, economies of scale, proven networking, brand equity, and other key resources to try out the commercial feasibility of products. Startup founders who experienced collaborations with corporates will also join the conversation for more first-hand information.

      Takeaways

      • Corporate venture capital versus venture capital
      • Benefit CVC for start-ups
      • Accelerator programs: impact and potential without equity participation

      Type: Discussion
      Language: Eng
      Location: Kulturpark, 1. OG, Raum 12, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Medicine of the future: not without shared data

      The medicine and preventive care of the future will increasingly rely on individual health data. Either collected by the doctor/therapist or measured ourselves using an app. Examples relating to the coronavirus are tracing apps and the possibility of vaccine passports.
      With whom and for what reasons would you share personal health data? For personal gain or also for the benefit of society as a whole? Tell us what you think in the “Medicine of the future” lab!
      You’ll learn about the results of the Swiss “Data society and solidarity survey”, you’ll get a practical insight into the health services of Sanitas. And we’ll discuss which areas of conflict need to be resolved by society with regard to personalized medicine.

      Takeaways:

      • Studies show: Motivation to share data is ambivalent
      • Personal benefit: Customer data for health services
      • Controversially discussed: Future medicine for all - health data as private as possible?

      Type: Discussion
      Language: Ger
      Location: TMI Trade Marketing Intelligence AG, 3. OG, Josefstrasse 216, 8005 Zürich

      14:00 - 15:30
    • Labs
      Labs
      Th, 23.09.2021

      Blind Spot: Playfully into the Future

      Blind Spot is a cooperative “serious game” to get people excited about transformations and the future: During 60 minutes, 4 players are confronted with 35 scenarios and 5 disruptions. A configurable game board enables players to recreate their own business context. Speed, strategy, and collaboration are important to master challenges and to resolve conflicting goals. The game enables shifting from routine to reflection. This creates effective access to organizational issues and strategic subject areas: With curiosity, feeling, courage, and foresight into the future. Let’s play? We are looking forward to seeing you!

      Winner of the Executive MBA (University of St.Gallen) Diploma Award 2020.

      Takeaways:

      • Why changes fail
      • Why we should play more
      • How games might help your organisation

      Type: Inspiration, Discussion
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 13, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      The future of retail
      - Personalized and 24/7

      It's all about change. Digital transformation has been occupying the retail industry for years. The Corona pandemic has now accelerated the disruptive changes. New technologies and innovations are improving the user journey across all touchpoints. As a retailer, maintaining an overview and making the right investments in tools and know-how is challenging. In our lab we help to identify the right topics and show tools that help in the implementation.

      Takeaways:

      • Challenges and megatrends
      • Technologies, innovations and change processes
      • Using agile frameworks effectively

      Type: Inspiration, Interaction
      Language: Ger
      Location: TMI Trade Marketing Intelligence AG, 3. OG, Josefstrasse 216, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Th, 23.09.2021

      Build business. Better. How no-code unlocks new possibilities

      No-code will influence how every business will build digital products. In this lab you will explore the power of no-code for implementing customer centric solutions. We will explain how no-code enables business users and product managers to build enterprise-ready software without coding and allows them to iterate faster and staying ahead of the competition in an interconnected business world.
      We will start with going through a specific business problem from a potential customer and while our citizen developers implement the solution in the background we will discuss the benefits and the future of no-code.
      We will showcase the end-result, an enterprise solution ready to launch and will show how it can be adjusted on the fly with a few clicks

      Takeaways:

      • Get to know no-code
      • See the possibilities no-code unlocks
      • New possibilities in development of digital products

      Typ: Interaction, Inspiration
      Sprache: Ger / Eng
      Location: Kulturpark, 1. floor, Room 14, Pfingstweidstrasse 16, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Th, 23.09.2021

      Research and Social Media: Data Abundance for all?

      Social media and dating apps are a kind of uncontrolled social experiment. Users voluntarily - sometimes intentionally, sometimes unknowingly - publish vast amounts of information, and companies evaluate it in detail. Why shouldn't science make use of it?
      Users agree to extensive use of their contributions. But does this also mean research of any kind? Can they assess what can be done with this data in research? To what extent can these data be anonymized? Can vulnerable individuals be protected?
      In this Lab, we will use concrete examples from research practice to jointly seek ways to enable the participation of science!

      Takeaways:

      • When researching social media data, ethics and data protection are particularly important
      • The protection of users must continue to be the focus

      Type: Interaction
      Language: Ger
      Location: Technopark, 2nd floor, room Basic, Technoparkstrasse 1, 8005 Zurich

      16:00 - 17:30
    • Labs
      Labs
      Th, 23.09.2021

      Hands-on Experience: Machine Learning Web App

      Nowadays, there’s no getting around Machine Learning and Artificial Intelligence. They have revolutionized the tech industry and their capabilities keep getting better and better. But how does Machine Learning work?
      Here’s your chance to a hands-on experience with Machine Learning. Together we will develop a simple web app that uses a Machine Learning algorithm to distinguish between different objects. In only 90 minutes you will learn the basics of Artificial Intelligence and train a machine with visual input. And the best part: because it is a web app, you’ll be able to directly test it on any kind of device.

      Takeaways:

      • Develop and publish a progressive web app
      • Basics of Machine Learning & Algorithms
      • Teach an app to distinguish objects based on images

      Type: Interaction
      Language: Ger
      Location: smartive AG, Pfingstweidstrasse 60, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Th, 23.09.2021

      Implement innovations successfully

      The innovation potential in companies is enormous. Hundreds and thousands of employees know the market, customers and products. With an open-source innovation programme like Kickbox, the existing idea potential can be effectively exploited and new business cases or improvements can be developed. At the same time, the culture is revitalised through the involvement of all employees and talents are recognised and promoted.

      In this lab, we will work out together which aspects need to be considered when introducing such a programme and which specific challenges in your company could be solved in what way.

      Takeaways:

      • What aspects need to be considered in order to start an innovation program, make it successful and scale it?
      • What are the challenges in different organizations?
      • How can you tackle these challenges and how have companies such as Swisscom, Implenia or Switzerland Tourism solved them?

      Type: Interaction, Discussion
      Language: Ger
      Location: Swisscom (Schweiz) AG, 6. floor - room: Cloud 2, Maschinenstrasse 10, 8005 Zürich

      16:00 - 17:00
    • Labs
      Labs
      Th, 23.09.2021

      Performance data as a service for everyone

      Do you want to better understand how well your body is connected to your brain? If the answer is yes, then make sure to visit the ddrobotec® Robo Test Lab. Robotic personal trainers will measure up to 30 digital markers of your cognitive and physical performance, and assess your ability to think fast and move faster. Don't miss your chance.

      Takeaways:

      • Measure your cognitive and physical performance
      • Physical exergaming

      Type: Inspiration, Interaction
      Language: Ger & Eng
      Location: Technopark, Showroom Trakt Edison, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Enabling startups to grow sustainably

      Established companies and startups offer one another great opportunities through partnerships to expand and experiment with new technologies and product offerings at a lesser expense and risk. Startups are furthermore a wellspring of new ideas, talents, and insights that can revitalize corporate structures. Corporates in turn present many benefits for startups: market intelligence and awareness, economies of scale, proven networking, brand equity, and other key resources to try out the commercial feasibility of products. Startup founders who experienced collaborations with corporates will also join the conversation for more first-hand information.

      Takeaways

      • Corporate venture capital versus venture capital
      • Benefit CVC for start-ups
      • Accelerator programs: impact and potential without equity participation

      Typ: Discussion
      Language: Eng
      Location: Kulturpark, 1. OG, Raum 12, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Th, 23.09.2021

      Waterfall. Agile. Personalized.

      Many companies and industries are following the waterfall model in project management. Agile working is now supposed to be the solution for everything and digital cloud providers change the world three times a year. Many organisations experience this balancing act - be it the innovation department, IT or digital organisation. The position in the sandwich between these worlds is challenging.
      Meaningful combinations are required; the solution is a clever combination of waterfall and various agile methods. We experience this in our lab using real case studies from you. Live. Interactive. Accompanied.

      Takeaways:

      • agile working methods in practice

      Type: Inspiration, Interaction
      Language: Ger
      Location: TBS Marken Partner AG, Dachgeschoss, Raum für Inspiration, Schiffbaustrasse 10, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Th, 23.09.2021

      How do voice-based applications build added value?

      The way we interact with digital systems is in the midst of the next revolution. After keyboard and touch input, natural language control is becoming more established and is challenging existing views and solutions. What is the added value of voice-based interfaces? What are the requirements for a voice project to succeed? The interactive lab provides insights. It presents concrete use cases for further discussion and gives an overall understanding of how to take the first steps in implementing a voice-based interface.

      Takeaways:

      • Development potential and implementation of language-based applications

      Type: Inspiration, Discussion
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 15, Pfingstweidstrasse 16, 8005 Zürich

    • Sessions
      Sessions
      Th, 23.09.2021

      Barbeque

      With so much good food on offer, no one will go hungry at the Digital Festival. The legendary Digital Festival barbecue party promises to be a veritable feast and will transform District 5 into a buzzing celebration of digital developments and culinary delights. A great opportunity to network over a few drinks and flame-grilled treats.

      Location: Schiffbau

      17:30 - 22:00
    • Sessions
      Sessions
      Th, 23.09.2021

      Thursday Music Session

      Seb Lorez

      The Thursday Music Session is the heart of the Digital Festival. This is where we meet and come together in the legendary festival atmosphere - to exchange ideas, to let the shared experience linger and to end the evening with drinks and barbecue. The perfect session to let inspiration run free, share gained motivation and make new plans together with great live music.
      This year with Seb Lorez, a Zurich-based musician. Active in the local music scene for several years, he has been releasing songs and playing shows since his debut release "Slide Away EP" in spring 2019. To say he is just a pop artist would not do him justice: He mixes his straightforward drum machine rhythms with complex synth patterns, always leaning towards a blend of surf rock and 80s sound aesthetics. He may drift far, but when you listen to him, you always know exactly where you are. His warm vocals, even if sometimes distorted, ground and connect the diversity of his musical explorations.

      Location: Schiffbau

      17:45 - 18:30
  • Fr, 24.09.2021

    • Sessions
      Sessions
      Fr, 24.09.2021

      KMU Breakfast

      Digitalization and technological change affect SMEs directly and lead to corporate resources having to be rethought and used in a targeted manner. The KMU breakfast enables the exchange between managers of SMEs in an inspiring and relaxed atmosphere. In addition to deepening new technologies, trends and applications, networking is of course not neglected. Afterwards, the SME panel awaits you at the Digital Festival.

      The SME breakfast is carried out in cooperation with Swisscom. Pre-registration is not necessary.

      Language: Ger
      Location: Schiffbau
      Format: Breakfast, exchange and networking

      08:00 - 08:45
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Alice Šáchová-Kleisli

      Challenger, transformer, board member

      Digitalization and Innovation

      Alice is one of the four speakers to take part at this years KMU Panel.
      More information: KMU Panel

      About Alice

      Alice is a versatile entrepreneur and board member with a strong focus on the customer and consumer perspective. She is co-founder of Collective63 AG and supports companies in shaping and anchoring their desired change by means of people-centricity.

      In her 30 years of professional experience, she was in CEO positions for over 15 years and has also been a board member since 2004. Her operational positions range from Procter & Gamble to the Boston Consulting Group to the management of Tela-Kimberly and the de Sede Group. In addition to her consulting work, she currently holds several board mandates, such as SRG SSR, Griesser and Pax. In addition, she is a long-standing member of the board of GfM (Swiss Society for Marketing).
      Alice is also committed to promoting education and is an active member of Aiducation.

      09:00 - 09:40
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Christiane Leister

      Owner, Leister Group

      Digitalization and Innovation

      Christiane is one of the four speakers to take part at this years KMU Panel.
      More information: KMU Panel

      About Christiane

      Christiane Leister studied economics and built her career at well-known German family-owned companies gaining well-grounded specialist and management competencies in Finance and Controlling. She was responsible for operative and strategic tasks at Karl Leister Elektro-Gerätebau, a family-owned company before she obtained control of the company and used new technologies and business activities to develop the company into the Leister Group with eleven Group companies on three continents.
      Christiane Leister is a member of the Supervisory Board at Amphasys AG, a spin-off of the Leister company Axetris AG and a Member of the Foundation Board at the Leister Foundation. In addition to that Christine is a member of the ETH Board, the ETH Domain’s strategic management and supervisory board, member of the advisory board of the Venture Foundation that promotes entrepreneurship in Switzerland, member of the strategic advisory board of Artmyn SA, a start-up offering solutions for digitalizing visual artworks and jury member of the swiss economic award for extraordinary young companies.

      09:00 - 09:40
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Doris Albisser

      Entrepreneur & Board Member, Evaluglobe AG

      Digitalization and Innovation

      Doris is one of the four speakers to take part at this years KMU Panel.
      More information: KMU Panel

      About Doris

      Doris is an entrepreneur with many years of international leadership experience at CEO and board level in Europe, North America and Asia. Her key areas of expertise are innovation, technology and people & culture.
      As owner and Executive Chairman of Evaluglobe AG, she focuses on board mandates and as an investor on innovative, growth-oriented companies. She also supports companies in their growth and internationalisation phases. She has many years of experience in cross-border M&A and the merging of corporate cultures in Europe, Asia and North America. Previously, she led CLS Communication AG for more than 16 years as Group CEO, co-owner, Delegate of the Board of Directors and most recently as Vice President. She shaped the company's history from its founding (spin-off of Swiss Bank Corporation (UBS) and Zurich Insurance), internationalisation, organic and acquisitive growth to the sale of the group in 2015. During this time, CLS Communication evolved from a classic translation service into a technology-based international solutions provider and ranked among the top 10 worldwide. Doris Albisser is President of the Foundation Board of SOS Children's Villages Switzerland and a member of the International Senate of SOS Children's Villages International. She is a founding member and Vice-President of MIDATA (e-health) and a member of the Hospital Board of the Psychiatric University Hospital Zurich. Doris Albisser holds a translator's diploma from the ZHAW, an Executive MBA from the University of St. Gallen, a Senior Executive Program from Columbia University, USA, a Board of Directors degree from the University of St. Gallen, INSEAD in France, and CEIBS/Wharton in China.

      09:00 - 09:40
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Elena Cortona

      CTO, Head of Innovation & Group Executive Committee, Belimo Automation AG

      Digitalization and Innovation

      Elena is one of the four speakers to take part at this years KMU Panel.
      More information: KMU Panel

      About Elena

      Elena Cortona starts as the new CTO at Belimo Automation AG in June. From 2001 to 2021, she held various positions at the Schindler Group. Most recently, she was responsible for the digital transformation of the entire value chain, defining strategic goals, methodologies and the IT/IoT tool landscape for elevator design, production, installation and maintenance.
      From 2007 to 2017, she was the technical lead for Schindler 7000, leading the development of elevators up to 500m for the global market and bringing Schindler to the forefront in this product segment. From 2005 to 2007, she led Atlas Schindler's R&D team in Sao Paolo, Brazil, and was involved in the strategic definition of R&D globalization for the Schindler Group. She holds a PhD from ETH Zurich and a degree in mechanical engineering from the Polytechnic University of Turin.

      09:00 - 09:40
    • Sessions
      Sessions
      Fr, 24.09.2021

      KMU Panel

      Digitalization and Innovation in SMEs

      Some changes are unstoppable, some are imperative. Digitalization and technological changes affect SMEs directly and lead to corporate resources having to be rethought and used in a targeted manner. Digitalization is not a fad, but a topic that will determine the continued existence and competitive advantage of a company.

      • How do decision-makers in SMEs recognize which innovations are decisive for their core business, which innovations can be used productively and monetized?
      • How does the balance between proven methods and agile innovation management succeed in the SME?
      • How do you maintain a tradition-oriented and innovative corporate culture that motivates employees to pull in the same direction every day?

      Four entrepreneurs and executives from globally operating SMEs from various industries will answer these and other questions from the audience during a panel discussion on technology, digital transformation, culture and innovation management in SMEs.

      Language: Ger
      Location: Schiffbau

      09:00 - 09:40
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Annalise Eggimann

      DIRECTOR INNOSUISSE

      Annalise Eggimann, CEO of Innosuisse — the Swiss Agency for Innovation Promotion — was born in 1960 in Eriswil near Bern. She was admitted to the bar at the University of Bern in 1987 and completed an Executive MBA at the University of Zurich in 2003. After a few years working for companies as a legal assistant, she took on senior positions at the Swiss National Science Foundation (SNSF) and the Federal Office of Communications (OFCOM) before becoming CEO of the Commission for Technology and Innovation (CTI), the predecessor organisation of Innosuisse, in 2015. Annalise Eggimann is married and likes to spend her free time reading, hiking and travelling.

      Language: Ger
      Location: Schiffbau

      09:40 - 09:50
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Narek Verdian

      Chief Technology Officer, Glovo

      Building platforms that win in the future

      Access to knowledge and data is paramount for success for any company of our time. The future is in the hands of those who are building platforms that can learn faster than the competition. In this world, once a product fits a market and the value proposition is understood it starts the flywheels accelerating into hyper-growth with revenues skyrocketing. In the core of this is curiosity and an experimentation mindset.

      About Narek

      Narek has over 15+ years of experience in technology, recruiting and growing international tech teams that have delivered high-quality, unique, effortless experiences to users.
      He is currently serving as the Chief Technology Officer at Glovo; focusing on building a world-class engineering organisation where curious and passionate humans collaborate to create a meaningful impact for local communities globally.

      Narek is a talented leader with a keen eye for innovation and growth. He has previously held leadership positions at American Express, Hotels com, Expedia and ran significant initiatives in successfully applying lean thinking and agile practices in diverse, distributed and multi-cultural environments.

      Language: Eng
      Location: Schiffbau

      09:50 - 10:15
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Mathis Büchi

      Co-founder & CEO, taxfix

      The rollercoaster life of a serial entrepreneur

      Mathis has built two tech companies within 7 years, Smallpdf and Taxfix, both worth hundreds of millions of CHF. But the success stories in the press are only a small part of a founder's reality. The wild rollercoaster ride of a serial entrepreneur's life comes with many high highs and low lows. In his keynote, Mathis talks about his own personal story, his most important learning, and why being a founder is the best but also the most difficult job in the world.

      Language: Ger
      Location: Schiffbau

      About Mathis

      Mathis studied International Management at the Hong Kong University, China. Right after that, he founded his first company which organized study and cultural trips to North Korea. In 2013, together with Lino Teuteberg, he founded Smallpdf, which successfully exists in the market with 500 million users and is one of the 300 most visited websites worldwide. In 2013, he co-founded, with Lino Teuteberg, Smallpdf, which successfully exists in the market with 500 million users and is one of the world's 300 most visited websites. In September 2016, Mathis co-founded Taxfix with Lino Teuteberg. With Taxfix, they simplify complex tax systems and make them accessible to everyone. In doing so, they recover millions in tax refunds for users weekly. Taxfix is one of the fastest-growing startups in Europe, employs 300 people, and received 110 million USD in funding from renowned investors like Valar Ventures, Redalpine, or Index Ventures so far.

      11:00 - 11:30
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Lukasz Gadowski

      Founder & CEO, Team Global

      The Exit Lie

      In the US and in Asia we see dozens of 100 billion dollar tech companies. Why don’t we have a single one in Europe? One driver is mistaken belief in the exit. Many founders work almost manically towards this goal and are supported and encouraged by the ecosystem to do so. Some of them even start up just because they want the exit.
      My appeal: Believe in your ideas! Believe in you being the best owner and stewart of your creation! Create large independent companies!

      Language: Eng
      Location: Schiffbau

      About Lukasz

      Lukasz is founder and CEO of “Team Global” (formerly Team Europe) - a global technology holding company with the mission to deliver a better future via technology. Its main areas of interest are "Digital & Platforms", "Mobility & MAaaS" (Micro Aviation as a Service) and "clean abundant energy". Team Europe has been building or actively supporting startups for more than 15 years – including the e-commerce company Spreadshirt, the delivery service company Delivery Hero, the solar company Enpal, the mobility provider Miles, the micro mobility company Bird, as well as Volocopter and Archer, two global leaders in the field of Urban Air Mobility (UAM).
      Lukasz Gadowski is an European founder, entrepreneur and investor. He studied business informatics and economics at the University of Paderborn, the University of Mannheim, Georgia Tech in Atlanta and the HHL Leipzig Graduate School of Management.

      11:30 - 12:00
    • Keynotes
      Keynotes
      Fr, 24.09.2021

      Elliott Ash

      Professor Center for Law & Economics

      Building a Robot Judge

      When should machines contribute to high-stakes decisions, like those taken by judges? Elliott Ash’s presentation explores the state-of-the-art in how AI systems can support expert human decision-making, for example in auditing or bail. While there is a risk for decision support systems to replicate human biases, they can also be used to detect bias and to help mitigate them. In the talk, Elliott Ash not only shows practical examples but also how these technologies will transform both public and private practice in law and related fields.

      Language: Eng
      Location: Schiffbau

      About Elliott

      Elliott Ash centers his research around the possibility and problem of “building a robot judge.” As a professor at ETH Zurich’s Center for Law & Economics, Elliott investigates the workings of law and policy through the lens of data science. Using natural language processing to sift through legal texts, and with natural experiments to get at causation, this research produces evidence to better understand how legal decisions are made. In the future, this work will provide a framework to support fairer decisions. Prior to joining ETH, Elliott held academic positions at University of Warwick and Princeton University, and before that earned a Ph.D. in economics and a J.D. from Columbia University.

      12:00 - 12:25
    • Sessions
      Sessions
      Fr, 24.09.2021

      #Dife Food Village

      Enjoy our "Culinary Summer Breeze" and let the aromas of summer melt on your tongue! A colorful, top-class culinary experience awaits you at our summer-inspired lunch bars. Thanks to the many different food stands, we can offer you a varied and tasty menu with lovingly prepared dishes.
      Get pampered, use the time to exchange ideas with the community and who knows, maybe you will develop the next specific projects, partnerships or plans for the Future!

      Location: Schiffbau

      12:30 - 13:45
    • Labs
      Labs
      Fr, 24.09.2021

      AI Experience: Learn. Interact. Apply.

      The use of Artificial Intelligence (AI) has increased dramatically over the past years both globally and in Switzerland, and has become one of the key drivers of the Digitalization. A majority of Swiss companies are planning to use AI in the near future or are already doing so. What subfields of AI exist? What kind of problems can be solved using AI? In this lab, we will shine light on thebuzzword AI and will give you the opportunity to interact with AI applications. In a next step, we will show how the discussed technology can be applied and jointly identify further AI use cases.

      Note: If possible, bring your own laptop to the lab so you can try the AI applications yourself.

      Takeaways:

      • Understanding of AI basics
      • Interaction with different AI technologies
      • Elaboration of an AI use case

      Type: Discussion / Interaction
      Language: Ger
      Location: Technopark, 3. floor, room Pascal, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      Bring it to life: From vision to prototype

      How can I bring my vision for a new product to life? What external factors might influence my product idea and what’s the best way to deal with that? How can I convince stakeholders and sponsors to get some funding?
      Strategic design balances the needs of the business, the customer and the employees to make sure you can focus on what really matters: creating value.
      In this 3 step workshop, we’ll develop a product strategy based on predefined examples, create a successful communication strategy around it and build a prototype.

      Takeaways:

      • Identify product vision
      • Define key product features
      • Build a prototype

      Type: Interaction
      Language: Ger
      Location: TBS Marken Partner AG, Dachgeschoss, Raum für Inspiration, Schiffbaustrasse 10, 8005 Zürich

      14:00 - 15:30
    • Labs
      Labs
      Fr, 24.09.2021

      Digital Reality – 3D Laserscanning

      In the field of modern environment detection, a wide variety of technologies offer possibilities for the digitization of individual rooms up to larger urban agglomerations. Realistic digital images allow a wide range of applications - as an example to support the planning of renovation work or to monitor the construction progress. In the interactive lab, interesting insights are shown using 3D laser scanning. How does a 3D laser scanner work and what kind of data is generated? What challenges and opportunities are opening up? In an outlook, we also show visionary approaches for the automation of the recording process by robots

      Takeaways:

      • 3D laser scanning - opportunities and challenges
      • Visionary thoughts towards automation / robotics

      Typ: Interaction
      Language: Ger / Eng
      Location: Kulturpark, 1. OG, Raum 15, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      Build business. Better. How no-code unlocks new possibilities

      No-code will influence how every business will build digital products. In this lab you will explore the power of no-code for implementing customer centric solutions. We will explain how no-code enables business users and product managers to build enterprise-ready software without coding and allows them to iterate faster and staying ahead of the competition in an interconnected business world.
      We will start with going through a specific business problem from a potential customer and while our citizen developers implement the solution in the background we will discuss the benefits and the future of no-code.
      We will showcase the end-result, an enterprise solution ready to launch and will show how it can be adjusted on the fly with a few clicks

      Takeaways:

      • Get to know no-code
      • See the possibilities no-code unlocks
      • New possibilities in development of digital products

      Typ: Interaction, Inspiration
      Sprache: Ger / Eng
      Location: Kulturpark, 1. floor, Room 14, Pfingstweidstrasse 16, 8005 Zürich

      14:00 - 15:30
    • Labs
      Labs
      Fr, 24.09.2021

      Everything-as-a-Service: Success Stories in the Subscription Economy

      Together with Acer und bexio, Zuora will shine a light on how different business models can be implemented successfully in the Subscription Economy, which opportunities they bring and what potential pitfalls there are. We would like to show and discuss with the audience both DAAS (Device-as-a-Service) and SAAS (Software-as-a-Service) examples.

      Takeaways

      • Concrete examples, experiences and discussion
      • Business potential of new subscription models in various industries
      • Digitization and automation create new combinations of software, hardware, services and financing with a unique customer relationship
      • Order-to-Revenue Automation

      Type: Inspiration
      Language: Ger
      Location: Technopark, 2. floor, Raum Fortran, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      It's the society, stupid!

      No progress without society! In the 21st century, it is the social challenges that increasingly determine the effectiveness and success of big tech and digital strategies at the private and state level. Public service providers are also not immune to a changing social and technological environment and must constantly rethink their positioning and adapt it at an early stage. What does the future of public service providers look like in a digital society? Which services must be offered by the state, which by private individuals?

      Takeaways

      • No progress without society!
      • Success through long and broad vision (proactivity, not reactivity)
      • Understand the interaction of today's social and technological challenges in the digital age based on the service public debate

      Type: Discussion
      Language: Ger
      Location: Kulturpark, 1. floor, Room 13, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      How do you create vault for business data?

      Experience in our interactive lab what matters when it comes to IT security. Because your data is your capital! There is much more to it than the latest technical tools. It's about recognising and assessing possible risks and minimising them. This is a continuous process. You will learn why hackers choose SMEs as a popular target for their attacks. What is the significance of the factors data security, network security and people and how do they interact? How quickly can I recover data in the event of a loss? You will answer these and other questions in small groups. In this way, you benefit from the exchange of experiences in the plenary.

      Takeaways:

      • Raising awareness and recognizing dangers, risks and solution approaches relating to the topic of infrastructure, processes and the human factor in the context of cyber security risks

      Type: Interaction, Discussion
      Language: Ger
      Location: Swisscom (Schweiz) AG, 6. floor - room: Cloud 2, Maschinenstrasse 10, 8005 Zürich

      14:00 - 15:30
    • Labs
      Labs
      Fr, 24.09.2021

      Medicine of the future: not without shared data

      The medicine and preventive care of the future will increasingly rely on individual health data. Either collected by the doctor/therapist or measured ourselves using an app. Examples relating to the coronavirus are tracing apps and the possibility of vaccine passports.
      With whom and for what reasons would you share personal health data? For personal gain or also for the benefit of society as a whole? Tell us what you think in the “Medicine of the future” lab!
      You’ll learn about the results of the Swiss “Data society and solidarity survey”, you’ll get a practical insight into the health services of Sanitas. And we’ll discuss which areas of conflict need to be resolved by society with regard to personalized medicine.

      Takeaways:

      • Studies show: Motivation to share data is ambivalent
      • Personal benefit: Customer data for health services
      • Controversially discussed: Future medicine for all - health data as private as possible?

      Type: Discussion
      Language: Ger
      Location: TMI Trade Marketing Intelligence AG, 3. OG, Josefstrasse 216, 8005 Zürich

      14:00 - 15:30
    • Sessions
      Sessions
      Fr, 24.09.2021

      Augmented Reality Glasses: The next personal computer?

      ETH Zurich researchers and partners discuss how Artificial Intelligence facilitates our future communication by using AI enhanced glasses.

      AR glasses could replace smartphones in the next 7-10 years as soon as they reach similar utility in a form-factor that is indistinguishable from normal eye-wear. Instead of using conventional panel displays, AR glasses leverage novel projection optics to create the impression that digital objects seamlessly integrate in the physical world. Unlike phones that sit most of the time in our pockets, AR glasses could become the first personal computer that constantly sees the world from our perspective. It puts a focus on human-centric AI that will accompany us throughout the day and give rise to new applications in various fields such as health, creativity, entertainment, etc. Given the importance and influence that smartphones already have today, it will be a key factor to research and develop this technology in a responsible manner with a focus on trustworthy AI systems.

      In this session, we bring together leading researchers from the newly founded ETH AI Center with key players from industry and start-ups to talk about the challenges and opportunities in enabling the next level of personal computing.

      Language: Eng
      Location: Schiffbau

      14:30 - 17:00
    • Labs
      Labs
      Fr, 24.09.2021

      BLIND SPOT: PLAYFULLY INTO THE FUTURE

      Blind Spot is a cooperative “serious game” to get people excited about transformations and the future: During 60 minutes, 4 players are confronted with 35 scenarios and 5 disruptions. A configurable game board enables players to recreate their own business context. Speed, strategy, and collaboration are important to master challenges and to resolve conflicting goals. The game enables shifting from routine to reflection. This creates effective access to organizational issues and strategic subject areas: With curiosity, feeling, courage, and foresight into the future. Let’s play? We are looking forward to seeing you!

      Winner of the Executive MBA (University of St.Gallen) Diploma Award 2020.

      Takeaways:

      • Why changes fail
      • Why we should play more
      • How games might help your organisation

      Type: Inspiration, Discussion
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 13, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      The future of retail
      - Personalized and 24/7

      It's all about change. Digital transformation has been occupying the retail industry for years. The Corona pandemic has now accelerated the disruptive changes. New technologies and innovations are improving the user journey across all touchpoints. As a retailer, maintaining an overview and making the right investments in tools and know-how is challenging. In our lab we help to identify the right topics and show tools that help in the implementation.

      Takeaways:

      • Challenges and megatrends
      • Technologies, innovations and change processes
      • Using agile frameworks effectively

      Type: Inspiration, Interaction
      Language: Ger
      Location: TMI Trade Marketing Intelligence AG, 3. OG, Josefstrasse 216, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Fr, 24.09.2021

      Hands-on Experience: Machine Learning Web App

      Nowadays, there’s no getting around Machine Learning and Artificial Intelligence. They have revolutionized the tech industry and their capabilities keep getting better and better. But how does Machine Learning work?
      Here’s your chance to a hands-on experience with Machine Learning. Together we will develop a simple web app that uses a Machine Learning algorithm to distinguish between different objects. In only 90 minutes you will learn the basics of Artificial Intelligence and train a machine with visual input. And the best part: because it is a web app, you’ll be able to directly test it on any kind of device.

      Takeaways:

      • Develop and publish a progressive web app
      • Basics of Machine Learning & Algorithms
      • Teach an app to distinguish objects based on images

      Type: Interaction
      Language: Ger
      Location: smartive AG, Pfingstweidstrasse 60, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Fr, 24.09.2021

      NFT: The Next Big Thing or Bubble?

      Google Trends shows us, the word NFTs, also known as Non Fungible Tokens, was probably the most hyped buzzword in 2020. We were introduced to cryptocurrencies a decade ago - NFTs have been around for a few years too - is this all a bubble or the framework of technologies used by us tomorrow? In our lab, you will be introduced to the world of NFTs - examining use cases for artists, businesses, and investors alike. You will create your (first) NFT, examine smart contracts, and trade or buy NFTs on a marketplace.

      Takeaways:
      Introduction to NFTs
      Create your own NFT
      NFT trade, discussion and future

      Type: Inspiration, Discussion, Interaction
      Language: Ger
      Location: Technopark, 2. OG, Raum Basic, Technoparkstrasse 1, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      PERFORMANCE MARKETING'S TRINITY: CREATIVE, DATA-DRIVEN, CUSTOMER-CENTRIC

      The question of how companies will conduct performance marketing in the future is a perennial one. One thing is certain, data-driven marketing is not dead - rather, we should take the changes in tracking as an opportunity to ask again which factors are crucial for successful performance marketing. One answer lies in data-driven personalization: putting customers at the center offers exciting solutions. But what are the challenges of personalization? What are its most important success factors? And which implementations are target-oriented? We offer best practices and discuss together based on practical examples.

      Type: Inspiration
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 14, Pfingstweidstrasse 16, 8005 Zürich

    • Labs
      Labs
      Fr, 24.09.2021

      Waterfall. Agile. Personalized.

      Many companies and industries are following the waterfall model in project management. Agile working is now supposed to be the solution for everything and digital cloud providers change the world three times a year. Many organisations experience this balancing act - be it the innovation department, IT or digital organisation. The position in the sandwich between these worlds is challenging.
      Meaningful combinations are required; the solution is a clever combination of waterfall and various agile methods. We experience this in our lab using real case studies from you. Live. Interactive. Accompanied.

      Takeaways:

      • agile working methods in practice

      Type: Inspiration, Interaction
      Language: Ger
      Location: TBS Marken Partner AG, Dachgeschoss, Raum für Inspiration, Schiffbaustrasse 10, 8005 Zürich

      16:00 - 17:30
    • Labs
      Labs
      Fr, 24.09.2021

      How do voice-based applications build added value?

      The way we interact with digital systems is in the midst of the next revolution. After keyboard and touch input, natural language control is becoming more established and is challenging existing views and solutions. What is the added value of voice-based interfaces? What are the requirements for a voice project to succeed? The interactive lab provides insights. It presents concrete use cases for further discussion and gives an overall understanding of how to take the first steps in implementing a voice-based interface.

      Takeaways:

      • Development potential and implementation of language-based applications

      Type: Inspiration, Discussion
      Language: Ger
      Location: Kulturpark, 1. OG, Raum 15, Pfingstweidstrasse 16, 8005 Zürich

    • Sessions
      Sessions
      Fr, 24.09.2021

      Data protection video competition

      Is there a vaccination for my data?

      Awards ceremony and the mystery behind the data collection frenzy

      Is there a vaccination for my data? That is the theme of this year's data protection video competition. Youtubers, content creators and video makers were able to submit their works until August 31, 2021. Now the entries will be judged by an expert jury. The data protection officer awards prizes for the best videos that deal with these current topics in a personal way. The main prize is endowed with CHF 3,000. The best entries from the data protection video competition will be presented at the award ceremony and the winners will be honored.

      At the event, Petar Marjanovic, journalist at watson.ch, asked why so much data is collected about us. What does this data say? Everyone can request information about their data from companies and public institutions. That is exactly what Marjanovic did. Using the data he received, he tells his life story and is amazed at the possibilities for interpretation.

      Guests

      Dr. Dominika Blonski, data protection officer of the Canton of Zurich
      Petar Marjanovic, journalist watson.ch
      The winners and the jury of the data protection video competition

      Date and time: Friday, September 24, 2019, 6:00 p.m. - 7:30 p.m., followed by an aperitif

      (The event takes place as a session of the Digital Festival. However, it is free and accessible without registration.)

      Language: Ger
      Location: Saal des Kulturparks, Pfingstweidstrasse 16, 8005 Zürich

      18:00 - 20:00
    • Sessions
      Sessions
      Fr, 24.09.2021

      Viva Frida Kahlo – Immersive Experience

      The Digital Festival brings you to the world premiere: “Viva Frida Kahlo - Immersive Experience”. The pictures and the life of the expressive painter are the template for the immersive staging, which is presented by means of high-performance video projections, light and acoustic effects. Thanks to the 360-degree all-round projection, visitors have the feeling of being in the middle of the paintings and the life of the artist. During 20 minutes before the visit to the Immersive Experience, Roman Beranek, the initiator of the light hall, gives an exclusive look behind the scenes, the history of its origins and the latest developments in digital art.

      6:10 pm - 6:30 pm: Introduction by Roman Beranek (co-founder Projektil & initiator Lichthalle)
      6:30 pm - 7:00 pm: Visit to Viva Frida Kahlo - Immersive Experience

      This program point must be booked via the app and a limited number of 25 tickets is available.

      Language: Ger
      Location: Lichthalle Maag, Zahnradstrasse 22, 8005 Zürich

      18:10 - 19:00
  • Sa, 25.09.2021

    • Hack
      Hack
      Sa, 25.09.2021

      Hackzurich Techtalks (Livestream)

      09:00
  • Su, 26.09.2021

    • Hack
      Hack
      Su, 26.09.2021

      HACKZURICH FINALIST PITCHES & CLOSING CEREMONY (LIVESTREAM)

      13:30 - 16:00