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Labs

Share and discuss experiences

Digital leaders up-close and personal. Gain a deeper insight into current topics interactively in small groups and experience new technologies over the course of three days.

Wed, 13.09.17
Thu, 14.09.17

Create Visual Snack Content, Generate Interest – and Then?

Bettina Werren
Senior Advisor

itheca Group / Frau W.

Images and video clips are great ways to capture people’s attention for a few moments, and the short shelf life of content today is forcing professionals to take a di...
Details

Images and video clips are great ways to capture people’s attention for a few moments, and the short shelf life of content today is forcing professionals to take a different approach to marketing. But what happens once you have generated that interest? This lab will provide the answers, together with an insight into the current market environment. You will discuss whether you can in fact influence user behaviour, how to do it, and strategies to keep people coming back for more. You will also have a go at creating your own content using your smartphone.

frau-w.ch

Event Language: DE
Location: TBC

Wed, 13.09.17
Thu, 14.09.17
Fri, 15.09.17

Cyber risks from the Internet of Things

Matthias Bossardt
Partner, Head of Cyber Security at KPMG

KPMG

Through the Internet of Things (IoT), cyber attacks have the capacity to directly damage our physical environment. Follow the journey of a ransomware attack such as WannaCry through a smart ...
Details

Through the Internet of Things (IoT), cyber attacks have the capacity to directly damage our physical environment. Follow the journey of a ransomware attack such as WannaCry through a smart city and observe its effect on the population. See how the WannaCry attack is created, how it travels and what damage it causes public and private environments. Experience how it can disrupt critical areas such as energy grids and healthcare.
kpmg.ch/cyber

Event Language: DEEN
Location: TBC

Wed, 13.09.17

Learning organisation makes a comeback

Dr. Joël Luc Cachelin & Barbara Josef

Wissensfabrik

Agility requires an adaptive organisation. In this lab, we discuss what contributions human resource management (HRM) can make in this regard, what HRM prototyping looks like, and why the second ...
Details

Agility requires an adaptive organisation. In this lab, we discuss what contributions human resource management (HRM) can make in this regard, what HRM prototyping looks like, and why the second step in a transition process is often more important than the first.

wissensfabrik.ch

Event Language: DE
Location: TBC

Wed, 13.09.17
Fri, 15.09.17

Smart logistics

Roman Stalder
Head of Research and Development, PostLogistics

Die Schweizerische Post

Every day, Swiss Post travels all over Switzerland with lorries, vans and electric scooters, and has an enormous network of access points. What does a smart future with autonomous vehicles ...
Details

Every day, Swiss Post travels all over Switzerland with lorries, vans and electric scooters, and has an enormous network of access points. What does a smart future with autonomous vehicles and intelligent objects look like? What potential could be unlocked? What can we prepare together for the advent of digital solutions?

post.ch/en

Event Language: DE
Location: TBC

Wed, 13.09.17
Thu, 14.09.17
Fri, 15.09.17

The Virtual and Augmented Reality Experience

Lukas Schleuniger
Founder Red or Blue Labs

Red or Blue Labs

Red or Blue Labs will take you on a journey through the latest trends and applications in the Virtual and Augmented Reality space. Experience VR and AR first - hand ...
Details

Red or Blue Labs will take you on a journey through the latest trends and applications in the Virtual and Augmented Reality space. Experience VR and AR first - hand and profit from the learnings and insights of our Virtual Reality Lab. Learn about rapid developments in the technology, new applications, or gather inspiration for how VR and AR can impact your life.

redorbluelabs.ch

Event Language: DE
Location: TBC

Wed, 13.09.17
Thu, 14.09.17

Practical application of user-centred design methods

Lisa Müller & Mayce El Kharouf

Amazee Labs Zurich

In this lab, we explain the concepts of user-centred design (UCD) and design thinking. The discussion will focus on UCD methods as used in web developments. With a case study ...
Details

In this lab, we explain the concepts of user-centred design (UCD) and design thinking.
The discussion will focus on UCD methods as used in web developments. With a case study as the basis, we will go through the various methods and demonstrate theory versus practice. How can the methods be applied in a real (web) design process?

amazeelabs.com/de

Event Language: EN
Location: TBC

Wed, 13.09.17
Thu, 14.09.17
Fri, 15.09.17

Mind In – into the Now

Lisa Fuchs & Senem Wicki

Mind In

Is it possible to successfully divide work between man and machine? What abilities do people need to develop in a world where a large share of their workload can be ...
Details

Is it possible to successfully divide work between man and machine? What abilities do people need to develop in a world where a large share of their workload can be efficiently and effectively carried out by their AI colleagues? And what does all this have to do with meditation?
The Mind In lab will shed some light on the mindfulness trend in the context of the digital transformation and offer you the opportunity to find out what it’s all about – without any hint of a dogmatic approach. The course is suitable for people with no prior knowledge and you do not need to be physically fit.
mind-in.studio

Event Language: DEEN
Location: TBC

Thu, 14.09.17
Fri, 15.09.17

Programmatic Advertising: A Revolution in Media Buying

Tobias Zehnder
Co-Founder/Partner

Webrepublic

Programmatic advertising is changing how media buying in the digital age works. It offers a more transparent and efficient way to plan and buy media across all relevant digital channels: ...
Details

Programmatic advertising is changing how media buying in the digital age works. It offers a more transparent and efficient way to plan and buy media across all relevant digital channels: Display, Video, Social Media and Search. But there is more: based on performance data campaigns can be optimized in real-time and connected to a variety of additional data sources, like CRM, to improve targeting and budget allocation. This lab covers all aspects of this paradigm shift for the ad industry, so you can build your own successful programmatic strategy.

tozehnder.com

Event Language: DE
Location: TBC

Thu, 14.09.17

Cyberrisiken durch das Internet der Dinge

Matthias Bossardt
Partner, Head of Cyber Security at KPMG

KPMG

Über das Internet der Dinge (Internet of Things, IoT) können Cyberattacken erheblichen Schaden in unserer direkten physischen Umwelt anrichten. Folgen Sie dem Angriff einer Erpressungssoftware wie WannaCry auf ih...
Details

Über das Internet der Dinge (Internet of Things, IoT) können Cyberattacken erheblichen Schaden in unserer direkten physischen Umwelt anrichten. Folgen Sie dem Angriff einer Erpressungssoftware wie WannaCry auf ihrem Weg durch eine Smart City und beobachten Sie ihre Auswirkungen auf die Bevölkerung. Sehen Sie, wie die WannaCry-Attacke erstellt wird, wie sie sich verbreitet und welchen Schaden sie im öffentlichen und privaten Umfeld verursacht. Erfahren Sie, wie sie kritische Bereiche wie Stromnetze oder das Gesundheitswesen zum Erliegen bringen kann.
kpmg.ch/cyber

Event Language: DEEN
Location: noch offen

Thu, 14.09.17
Fri, 15.09.17

Digital Business & Ethical Awareness

Thorsten Busch
Senior Research Fellow

Institut für Wirtschaftsethik, Universität St. Gallen

Whether it is Artificial Intelligence (AI), Machine Learning (ML), platform capitalism, workplace analytics or Industry 4.0, pretty much all digital business buzzwords today ignore one crucial component: ethics. In this interactive ...
Details

Whether it is Artificial Intelligence (AI), Machine Learning (ML), platform capitalism, workplace analytics or Industry 4.0, pretty much all digital business buzzwords today ignore one crucial component: ethics. In this interactive lab, we will thus draw from participants‘’ everyday work experiences in order to develop critical thinkings skills and ethical awareness for digital business.

twitter.com/DigitalEthics

Event Language: EN
Location: TBC

Fri, 15.09.17

Metrics, Frameworks and Methodologies to Drive Successful Corporate Innovation Efforts

Marc Nager

In this lab we explore two main topics: How to establish metrics for corporate innovation as well as frameworks and methodologies to drive actual innovation and start-up culture. You should ...
Details

In this lab we explore two main topics: How to establish metrics for corporate innovation as well as frameworks and methodologies to drive actual innovation and start-up culture. You should leave this session having a better idea of how to establish an internal innovation dashboard that will help you get buy-in and long-term support to allow entrepreneurship to thrive. Also you will get a good understanding of two important frameworks to help drive start-up activity and culture.

Event Language: EN
Location: TBC

Fri, 15.09.17

Making The Change Successfully

Peter Metzinger
Owner and Managing Director

business campaigning GmbH

It takes more than good strategies and endless PowerPoint presentations to prepare an organisation for the digital transformation and give it a more competitive edge – without a modern leadership mo...
Details

It takes more than good strategies and endless PowerPoint presentations to prepare an organisation for the digital transformation and give it a more competitive edge – without a modern leadership model and the ability to get employees on board, inspire and lead them, it is practically impossible. The process is similar to the planning and implementation of a political campaign to mobilizse volunteers or a corporate campaign carried out using the business campaigning® model. In this lab, a bit of theory and some real-life case studies will provide valuable lessons for change management and on how to successfully navigate the digital transformation.

businesscampaigning.com

Event Language: DE
Location: TBC

The topics for the popular labs will be published here – and in our newsletter – in the coming weeks.