Create Visual Snack Content, Generate Interest – and Then?
itheca Group / Frau W.
Images and video clips are great ways to capture people’s attention for a few moments, and the short shelf life of content today is forcing professionals to take a different approach to marketing. But what happens once you have generated that interest? This lab will provide the answers, together with an insight into the current market environment. You will discuss whether you can in fact influence user behaviour, how to do it, and strategies to keep people coming back for more. You will also have a go at creating your own content using your smartphone.
Event Language: DE