Director Business Development and Product Management Volkswagen IT
How artificial intelligence is affecting the automotive industry
In her keynote address, Barbara Sichler will outline the potential of artificial intelligence for the automotive sector. Volkswagen Group’s IT function operates several labs, in cities like Berlin, Munich an...
In her keynote address, Barbara Sichler will outline the potential of artificial intelligence for the automotive sector. Volkswagen Group’s IT function operates several labs, in cities like Berlin, Munich and San Francisco, where programmers, data analysts and innovation specialists develop new technologies, products and services. Against this backdrop, Barbara Sichler will share experiences and best practice from the creation of the Data:Lab in Munich, discussing how the Volkswagen Group deals with new trends in technology and how it can work with various partners to shape the digital future of Volkswagen.
Barbara Sichler's Bio'
Barbara Sichler is Director Business Development and Product Management at Volkswagen IT and, together with Hakan Duman, heads up the Data:Lab in Munich. The lab was created with the aim of enabling the Volkswagen Group to harness innovations in data analytics and machine learning.
Barbara Sichler began her career in IT in 2003 when she joined the IT Services department at IBM Deutschland GmbH. She then moved to Audi AG in 2007 to head up the Process and System Coordination for the Retail Systems programme.
In 2011, she oversaw the creation of the Audi App Center, a central team of experts for the development and certification of mobile applications, for the Audi Group. She then moved into the area of corporate strategy at Audi AG, where she helped shape the content of Audi’s digitalization strategy for 2025.
Barbara Sichler gained her degree in business administration for international business and management in Austria and Finland. During her studies, she developed a passion for information technology through hands-on experience in the area of digitalization, and she has a particular interest in implementing new technologies in companies.
Event Language: EN
Location: Kaufleuten Festsaal